250K cold calls across 4 countries in 8 months. I’ve never run a cold calling department before and there were a lot of lessons. H...

250K cold calls across 4 countries in 8 months. I’ve never run a cold calling department before and there were a lot of lessons. Here are my biggest ones:

- It’s not the # of dials. It’s always the data. Bad numbers burn out your best. Feed your army with the real ammunition (no secretary calls!)

- Happy dialers close deals. Nobody on our team dials more than 50% of their hours. Full time team is capped at 20/week for cold calls. Save your best troops

- Smart callers are closers. Decisionmakers don’t want to talk to a parrot. Cross-train them on marketing, research, recruiting, account management.

- Nobody loves cold calls. It’s tolerable at best, especially for long hours. A vendor who claims their callers “love calling” is lying.

- Have your callers wanting more. Our team started to voluntarily run Friday Jam Sessions to cross train each other

- CEOs talk to CEOs. One client follow-up beats three of our best calls. End of debate.

- Momentum matters. Our best clients follow up within 24-48 hours. Those are the ones that get LOIs signed in 4-6 weeks from launch.

- Accents work. 70% of our Level 2 callers are British. They outperform American peers by ~20%.

- Americans are definitely allergic to cold calls. Why am I not surprised ;)

What are your thoughts?

PS - Book a 15-min call. Link in Profile